Need to Improve Your Company’s Marketing Performance? You’re Not Alone! Work with Us to Solve Your Problems.
Most small businesses realize the need, and want help, to improve the performance of their company's digital marketing strategies and advertising campaigns.
But SMBs have trouble understanding what tactics work best, managing resources, and keeping existing customers engaged.
- A whopping 73% of SMBs lack confidence in their marketing strategies
- For 60%, customer acquisition is by far their top marketing challenge
- Yet 56%, devote an hour or less a day to marketing activities
- 34% of business owners regard “marketing more effectively” an area of opportunity
- Only 25% of SMBs globally feel confident that they have an effective marketing strategy
- Just 16% feel very confident they are using the right channels and that updating their digital strategy is a top challenge
Due to the constraints of time and resources, marketing initiatives often get pushed down task lists in favor of other business responsibilities. In fact, on average, most SMBs spend less than one hour per day performing marketing tasks. As a result, digital marketing tools that solve problems, enhance speed-to-market and provide workflow efficiency are now in high demand.
A Professionally Managed Web Presence is Essential for Digital Marketing Success.
Expand Your Digital Footprint.
Make It Easier for New Customers to Find Your Business Online.
Stand Out From the Competition.
Have your Website Optimized for Local Search.
Don’t Miss New Opportunities to Market Your Business
Most small businesses plan to focus on improving their channel mix, working more efficiently, and adhering to a strategy. Is expanding your customer base a top priority?
- 39% of SMBs expect to increase their marketing budgets in 2024
- 46% of SMBs expect to spend at least 10% more than last year
Amplify your Brand Message.
Feature Product and Service Solutions on Social Media.
What areas do SMBs need or want to improve the most to achieve their marketing goals?
- 54% Want New Customers
- 37% Need Better Marketing Channels
- 34% Want More Time Efficiency
- 29% Need to Create a New Strategy or Plan
- 27% Want to Know What to do Next
- 23% Need to Dedicate More Time to Marketing
- 22% Want to Accurately Measure Campaign Performance
- 14% Need to Create Integrated Campaigns
Establish a Strong Reputation Online.
Build Trust and Increase Sales Conversion Rates.
TOP CHALLENGES FOR SMBs MARKETING THEIR BUSINESS
Many small businesses need a better digital marketing strategy to compete for new customers which is key for their success. Most SMBs leverage email and social media as their primary marketing channels because they are hesitant to try something new. They need to explore better tools that can develop solutions and help implement a strategy that achieves goals and objectives.
- 60% Finding New Customers
- 33% Determining What Tactics Work
- 32% Lack of Marketing Resources
- 31% Retaining Customers
- 25% Creating a Strategy or Plan
- 25% Sending the Right Messages
- 24% Using Platforms & Tools
- 19% Finding Motivation
Create and Run Digital Campaigns for Immediate Results with LocalAds, GoogleAds and Social Media Advertising.
Build and Curate Audiences of New Sales Prospects by Geotargeting Specific Locations and Households.
Qualify LLC will help you create a better strategy, improve your channel mix and help your team work more efficiently.
If you’re like most other SMBs, you need help creating a strategic marketing approach that reaches your goals using the right marketing channels and best digital tools available. We have consulted with 1000’s of businesses.
While SMBs are experts in their fields, most of them tell us that they have an idea of what needs to be done to improve their sales & marketing, but that they don't know how to do it. Without the expertise needed to develop and execute an effective strategy, many SMBs struggle to figure out what’s working in order to acquire new customers.
Place Digital Ads Directly in Front of Your Desired Audience. Retarget 7-10 Times During Each Campaign.
Feature Your Business in Video Ads on the Streaming Channels that Your Customers Watch.
Top Marketing Challenges for Small Business Managers
- 51% Creating content (writing copy, finding images, etc.)
- 40% Planning/creating a marketing strategy
- 35% Determining what is working/measuring performance
- 34% Posting on social media
- 19% Managing email campaigns
- 19% Managing advertising campaigns
Turn-Key Ad Copy, Graphics and Display Ad Creative. Internet Video Production.
Small businesses owners and managers are motivated to market their companies. But while they may know what to do, they just don’t know how to do it. They understand the need to attract new customers and that effective digital marketing is the best path forward. They just aren't sure which marketing channels to leverage, what strategies work best, or how to manage brand awareness or lead generation campaigns.
Qualify LLC is a Full Service Digital Marketing Agency based in Northern Virginia near Washington DC.
Consult with Us to Plan Your Next Digital Marketing Project.