About Qualify LLC

30 Years. 9 Industries. One Mission.

Qualify LLC was built on a simple idea — that regional businesses deserve the same quality of digital marketing as the Fortune 500 companies we used to work alongside. We bring big-market expertise to your market.

Years in Business

30+

Industries Served

9

Ad Impressions Served

7.0M+

Based In

Ashburn, VA

The Origin Story

I Used to Run a $1.2 Billion Business. Then Google Showed Up.

For nearly two decades, Scott Feder built one of the most successful Yellow Pages territories in the mid-Atlantic region — managing advertising sales across GTe, Citizens, Frontier and CenturyLink territories generating over $1.2 billion in annual revenue.

Then Google arrived. And the entire industry changed overnight.

Instead of fighting the disruption, Scott led it — building print-to-digital ad bundles, launching internet directory products and training hundreds of sales professionals on digital advertising strategy. He watched from the inside as billions of ad dollars moved from print to digital.

Today, that experience powers Qualify LLC. We take the same big-data targeting strategies used by national brands and apply them to regional businesses right here in Northern Virginia — and beyond.

“Instead of printing ads in books that go to your door, I’m now the guy placing digital ads on your phone, computer and TV. Same mission. Better technology.”

— Scott Feder, Managing Partner, Qualify LLC

Career Timeline

1

Yellow Pages Era

Top-performing territory manager

Built dominant local advertising presence across GTe, Citizens, Frontier and CenturyLink — $1.2B+ in annual territory revenue.

2

The Digital Pivot

Led print-to-digital transformation

Built internet directory products, digital ad bundles and trained teams on digital strategy as the industry shifted from print to digital.

3

Cross-Industry Years

9 industries. Countless lessons.

Home services, health, automotive, hospitality, professional services, non-profits, manufacturing and more — each industry adding a new layer of strategic insight.

4

Today — Qualify LLC

Ashburn, VA — serving NoVA & beyond

Programmatic advertising, local SEO and WordPress website design — bringing Fortune 500-level digital strategy to regional businesses.

30+ Years. 9 Industries. One Agency.

This isn’t a list of industries I’d like to work in. These are the industries I’ve actually worked in — as an ad sales manager, a product director, a VP, and now as your agency partner. Every category below represents real clients, real campaigns, and real results across four decades of marketing and advertising.

🏠
Industry
Home Improvement
My largest and longest-running client category. From my early consulting days working directly with contractors, builders and home service providers, to running digital campaigns for roofers, HVAC companies and landscapers today — I know this space cold.
Builders · Contractors · HVAC · Landscapers · Interior Designers
💅
Industry
Health & Beauty
Served health and beauty clients across print, digital and programmatic — from dental clinics and fitness centers to med spas and lifestyle coaches. These businesses need local visibility and I know how to deliver it.
Dental · Med Spas · Salons · Fitness · Healthcare Providers
💼
Industry
Professional Services
As a sales executive delivering SEO and digital media solutions to law firms, insurance agencies and financial advisors, I learned that professional services clients demand precision — the right message, to the right audience, at the right moment.
Attorneys · Insurance · Financial Planners · Consultants
✈️
Industry
Travel & Hospitality
I started my career as an advertising sales manager for a travel and hospitality magazine. Airlines, hoteliers, tour operators and tourism bureaus — I've been selling advertising to this industry longer than most agencies have existed.
Airlines · Hotels · Travel Agencies · Tour Operators · Restaurants
🚗
Industry
Automotive
Auto dealers and service centers were a core category during my Yellow Pages years — managing over 1,200 directory titles meant deep experience with how automotive buyers search, compare and decide.
Auto Dealers · Auto Repair · Vehicle Services
📡
Industry
Advertising & Media
I spent a decade inside the media and publishing industry — as a product marketing director and group product manager overseeing $1.2B in directory revenue for GTE/Verizon, Citizens and CenturyLink. I don't just market to media companies. I've been one.
Publishers · Online Media · Airport Advertisers · Directory Providers
🤝
Industry
Non-Profits
From educational institutions to member organizations and charitable causes, non-profits need marketing that stretches every dollar. My background in cost-effective programmatic advertising and local SEO is a natural fit.
Educational Institutions · Member Organizations · Charitable Causes
🏭
Industry
Manufacturing
B2B manufacturers need to reach buyers, distributors and procurement decision-makers — not just consumers. My enterprise sales background and programmatic targeting capabilities make industrial and product manufacturing a strong fit.
Industrial Products · Electrical · Sports Equipment
📊
Industry
Business Services
From IT consultants and software engineers to sales organizations and executive offices — I've sold to, marketed for, and partnered with business services companies at every stage. My VP role at an IT software and services consultancy gave me an insider's perspective on this category.
IT Consultants · Business Coaches · Software · Sales Orgs
Why Qualify

What Makes Us Different.

There are hundreds of digital marketing agencies in Northern Virginia. Here’s why our clients choose us.

🎯

Executive-to-Executive

You work directly with Scott — not a junior account manager. Every strategy, every campaign, every recommendation comes from 30+ years of real-world experience.

📊

Data-Driven Everything

We use Simpli.fi — the same professional-grade platform used by major agencies — to build, launch and optimize campaigns with real-time data.

🤝

No Long-Term Lock-ins

We earn your business every month. Short minimum commitments, transparent reporting and results you can verify independently.

📍

Local Market Knowledge

We’re based in Ashburn, VA. We know Northern Virginia businesses, communities and competitors — not just digital marketing theory.

Three Services. One Strategy.

Digital advertising, local SEO and website design work together as one integrated strategy — not three disconnected services from three different vendors.

📈

Results on the Wall

We publish our actual campaign results publicly on our Digital Wall of Fame. No fluff. No cherry-picked case studies. Real numbers, real clients.

🏆

Certified Ad Tech Partner

Official Simpli.fi certified partner — the same professional-grade programmatic platform used by major agencies and Fortune 500 brands. Certified and ready to put it to work for your business.

🎓

Academically Grounded

BBA Business Administration — SMU
MBA Marketing — Florida International University
MM Telecommunications — University of Dallas

🔍

Radical Transparency

You’ll always know exactly what’s happening with your campaign — real numbers, real reporting, no black boxes. We publish our actual results publicly on the Wall of Fame. If it’s working, you’ll see it. If it needs adjustment, you’ll hear it from us first.

WHAT COLLEAGUES SAY

Endorsed by Leaders. Trusted by Clients.

500+ LinkedIn endorsements  ·  3,087 connections  ·  Recommended 42 times on Alignable.com

Scott is a roll-up-the-sleeves sales & marketing guy who can scale. He worked as my Chief Sales Officer, VP Sales and Head of Business Development in my last 2 turnarounds — we re-started the engine of both companies and drove strong recurring revenue in record time.

Tom Lewis

Chief Surfer — Surfio — Former Direct Manager

Scott has been able to offer wonderful insight for three of our current clients looking to grow their digital footprint. Thank you for helping create a strategy for targeted content, localized marketing and giving our clients a voice.

Carl Grivakis

Holy Carp Design — Peabody, MA

Scott is a great listener and offers wise, sensible and practical solutions to digital marketing endeavors. His extensive experience in the marketing sphere lends him a high degree of professionalism and integrity.

Tim Syrell

Mobius Financial Group — South Glens Falls, NY

Scott is a focused, driven professional who brings amazing energy and passion. He builds excellent relationships with customers that consistently deliver sales results and thinks well on the fly — something so few professionals can do.

Eric Koefoot

Founder — PublicRelay Inc. — Entrepreneur & Angel Investor

Working with Scott is always a true pleasure. His strategic insight and commitment to excellence always stand out. I look forward to continuing our successful collaboration!

James Du Rell

L7 Labs — Dallas, GA

Scott always exceeded his goals. He helped develop the product roadmap and was instrumental in establishing partner/vendor relationships. He is a true professional and an asset to any corporation.

Mike Evanchick

Project Cost Controller — Worley — Former Colleague

Get in Touch

Let's Talk About Your Business.

No pitch decks. No pressure. Just a straight conversation about where you are, where you want to go and whether Qualify LLC is the right fit to get you there.

The best way to get started is a free 30-minute discovery call. We’ll talk about your business, your market and what a realistic digital marketing strategy looks like for you.

Book a Discovery Call →

Free. No commitment. No sales pressure.

Scott Feder

Managing Partner

Qualify LLC — Ashburn, VA

📞  703-505-8448
✉️  scott.feder@qualify.llc
🌐  qualify.llc
📍  Ashburn, Virginia 20147

Scott Feder, Founder of Qualify Digital Advetising Agency