Qualify LLC was built on a simple idea — that regional businesses deserve the same quality of digital marketing as the Fortune 500 companies we used to work alongside. We bring big-market expertise to your market.
Before programmatic. Before Google. Before social media. Scott Feder was already building brands, targeting audiences, and turning ad spend into sales. The ad mediums may have changed, but the strategy never did.
For nearly two decades, Scott built one of the most successful Yellow Pages territories in the mid-Atlantic region — managing advertising sales across GTE, Citizens, Frontier and CenturyLink generating over $1.2 billion in annual revenue. Working directly with The Berry Co. — the company that invented the Yellow Pages — for over a decade, Scott led the merger of Citizens and Frontier directories into FrontierPages and oversaw a major territorial expansion into the Southeast with CenturyLink.
Then Google arrived. And the entire industry changed overnight. Instead of fighting the disruption, Scott led it — building print-to-digital ad bundles, launching internet directory products for media publishers like Comporium who helped thousands of local businesses get found online for the first time.
Qualify LLC is his answer.
Career Timeline
The Magazine Years
Florida — 1990s
Fisheye View Scuba Magazine
Scott began his career in advertising in 1990 as the marketing manager for Fisheye View Scuba Magazine–one of the first magazines to ever be published digitally by Quantum Leap Technologies.
It was over 35 years ago, when Scott learned how to connect advertisers with their desired audiences. He developed a media kit for the publisher and led advertising sales–by partnering with ad agencies, airlines, hotels, tourism bureaus, dive operators and equipment manufacturers, like Beuchat, who wanted to reach discriminating dive travelers.
The highlight of Scott’s career at Fisheye View was developing a successful 3-part dive travel review series for Aruba, Bonaire and Curaçao in partnership with ALM Antillean Airlines and Hyatt Regency Hotels.
The Publishing Years
Texas, New York & Louisiana — 2000s
Building brands in print
As Group Product Manager at GTE, Scott managed 1,200+ directories generating $1.2B in annual sales revenue. He then served as Product Marketing Director at Citizens, Frontier and CenturyLink — working directly with The Berry Company for over a decade. He led the merger of Citizens and Frontier directories into a single unified brand — FrontierPages — and oversaw a major territorial expansion into the Southeast with CenturyLink. Consistently achieved industry-leading sales results across 5+ territories.
The Digital Pivot
Virginia — 2009
Evolving ahead of the industry
As the printed Yellow Pages started to fade, Scott didn’t follow the industry into decline — he led it into the future. As VP of Sales at Innovectra, he partnered with directory publishers throughout the U.S. to produce digital yellow pages so that advertisers could be found online in local search. As VP of Sales at ImmersiFind, he led the expansion of ZipLocal, which became the largest local search platform in North America. As President of Shrewd Marketing, he co-founded a SaaS publishing platform powering MakeItLocal.com for Comporium, the 13th largest telecom provider in the U.S. Comporium was Scott’s client for over a decade. MakeItLocal.com became a national business directory connecting local businesses with online shoppers across the U.S.
The Consulting Years
Virginia — 2013–2018
Hundreds of businesses. Nine industries.
At Surefire Local — an Inc. 5000 hyperlocal marketing technology platform — Scott consulted with hundreds of small business owners to develop digital blueprints aligned with their strategic business objectives. He built deep expertise across home improvement, professional services, health & beauty, automotive, hospitality, non-profits, manufacturing, travel and business services — including a national digital lead generation program for James Hardie supporting siding contractors throughout the U.S.
Founded Qualify LLC
Virginia — 2019
Ashburn, VA — serving businesses nationwide
Founded Qualify LLC to bring Fortune 500-level digital advertising technology to local and regional businesses across the U.S. Three core services — programmatic digital advertising, local SEO, and WordPress website design — delivered with 30+ years of ad industry expertise and powered by Simpli.fi certified ad technology.
Today
Virginia — 2019 to Present
In the Scene. On Every Screen.
Active campaigns running across Northern Virginia and beyond — programmatic display, search retargeting, geofencing, and CTV video ads delivering real results for real clients. See the numbers on the Digital Wall of Fame.
Thirty years in advertising teaches you one thing: the currents never stop changing.
Every disruption — the internet, the death of print, the rise of programmatic, a global pandemic — is a deep end you get thrown into without warning. No middle ground. No safety net. Adapt immediately or fall behind completely.
Scott Feder has been thrown in at the deep end more times than he can count. New technology. New platforms. New industries. Each time, the choice was the same: sink or swim.
As a certified NAUI Advanced Scuba Diver, Scott knows firsthand that the ocean doesn’t care about your plan. You read the current, stay calm under pressure, and keep moving forward. The same rules apply in advertising.
Thirty years later — through every wave of technology, every industry disruption, every trial by fire — Scott is still swimming.
And so are his clients.
This isn’t a list of industries I’d like to work in. These are the industries I’ve actually worked in — as an ad sales manager, a product director, a VP, and now as your agency partner. Every category below represents real clients, real campaigns, and real results across four decades of marketing and advertising.
There are hundreds of digital marketing agencies in Northern Virginia. Here’s why our clients choose us.
🎯
Executive-to-Executive
You work directly with Scott — not a junior account manager. Every strategy, every campaign, every recommendation comes from 30+ years of real-world experience.
📊
Data-Driven Everything
We use Simpli.fi — the same professional-grade platform used by major agencies — to build, launch and optimize campaigns with real-time data.
🤝
No Long-Term Lock-ins
We earn your business every month. Short minimum commitments, transparent reporting and results you can verify independently.
📍
Local Market Knowledge
We’re based in Ashburn, VA. We know Northern Virginia businesses, communities and competitors — not just digital marketing theory.
⚡
Three Services. One Strategy.
Digital advertising, local SEO and website design work together as one integrated strategy — not three disconnected services from three different vendors.
📈
Results on the Wall
We publish our actual campaign results publicly on our Digital Wall of Fame. No fluff. No cherry-picked case studies. Real numbers, real clients.
🏆
Certified Ad Tech Partner
Official Simpli.fi certified partner — the same professional-grade programmatic platform used by major agencies and Fortune 500 brands. Certified and ready to put it to work for your business.
🎓
Academically Grounded
BBA Business Administration — SMU
MBA Marketing — Florida International University
MM Telecommunications — University of Dallas
🔍
Radical Transparency
You’ll always know exactly what’s happening with your campaign — real numbers, real reporting, no black boxes. We publish our actual results publicly on the Wall of Fame. If it’s working, you’ll see it. If it needs adjustment, you’ll hear it from us first.
500+ LinkedIn endorsements · 3,087 connections · Recommended 42 times on Alignable.com
“
Scott is a roll-up-the-sleeves sales & marketing guy who can scale. He worked as my Chief Sales Officer, VP Sales and Head of Business Development in my last 2 turnarounds — we re-started the engine of both companies and drove strong recurring revenue in record time.
Tom Lewis
Chief Surfer — Surfio — Former Direct Manager
“
Scott has been able to offer wonderful insight for three of our current clients looking to grow their digital footprint. Thank you for helping create a strategy for targeted content, localized marketing and giving our clients a voice.
Carl Grivakis
Holy Carp Design — Peabody, MA
“
Scott is a great listener and offers wise, sensible and practical solutions to digital marketing endeavors. His extensive experience in the marketing sphere lends him a high degree of professionalism and integrity.
Tim Syrell
Mobius Financial Group — South Glens Falls, NY
“
Scott is a focused, driven professional who brings amazing energy and passion. He builds excellent relationships with customers that consistently deliver sales results and thinks well on the fly — something so few professionals can do.
Eric Koefoot
Founder — PublicRelay Inc. — Entrepreneur & Angel Investor
“
Working with Scott is always a true pleasure. His strategic insight and commitment to excellence always stand out. I look forward to continuing our successful collaboration!
James Du Rell
L7 Labs — Dallas, GA
“
Scott always exceeded his goals. He helped develop the product roadmap and was instrumental in establishing partner/vendor relationships. He is a true professional and an asset to any corporation.
Mike Evanchick
Project Cost Controller — Worley — Former Colleague
Get in Touch
No pitch decks. No pressure. Just a straight conversation about where you are, where you want to go and whether Qualify LLC is the right fit to get you there.
Scott Feder
Managing Partner
Qualify LLC — Ashburn, VA
📞 703-505-8448
✉️ scott.feder@qualify.llc
🌐 qualify.llc
📍 Ashburn, Virginia 20147
The best way to get started is a free 30-minute discovery call. We'll talk about your business, your market and what a realistic digital marketing strategy looks like for you.
Book a Discovery Call →Free. No commitment. No sales pressure.
