Connected TV Advertising
Advertising on TV isn't just for national brands anymore. With CTV, your business can run real video commercials on the streaming channels that your prospects are watching — targeted, measurable, and built for any size business.
Book a Discovery CallConnected TV in the US
230M+
CTV users in the US
88%
of households have a connected TV device
500+
streaming apps & channels to reach them on
CTV Reaches Every Generation
Your audience isn't waiting for a commercial break on cable. They're streaming — and every generation is watching. That's your stage.
What is CTV, and how is it different from regular TV?
CTV stands for Connected TV — any television connected to the internet, whether it's a smart TV or a regular TV with a streaming device like Roku or Apple TV plugged in. Instead of a cable or satellite signal, the video commercial is delivered over the internet, which means it can be targeted to a specific audience — not just broadcast to whoever happens to be tuned in.
What's the difference between OTT and CTV?
OTT (Over-The-Top) is the broader category — any video content delivered over the internet instead of cable or satellite, watched on any device: phone, tablet, laptop, or TV. CTV is the part of OTT that shows up specifically on a television screen. In other words: all CTV is OTT, but not all OTT is CTV.
Is this only for big national brands, or can a local business use it too?
Traditional TV advertising used to require a massive ad budget and an agency connection on Madison Avenue. That's no longer the case. Because CTV commercials are bought and targeted digitally, a local business can reach exactly the households, zip codes, and audience it wants — without paying for the millions of viewers it doesn't.
How is this different from a Facebook or YouTube ad?
Social platforms are walled gardens — your commercial only reaches people scrolling that one app. CTV runs across hundreds of streaming apps and channels, on the biggest screen in the house, in the same premium :15 and :30 second commercial format viewers already expect from TV.
Your video commercial isn't limited to one app or one audience. It can run wherever your customers are already watching — news, sports, movies, and everything in between.
Wherever your audience tunes in, your commercial can be there too.
@Home
Streaming on the big screen after work
On the Go
Reachable across devices throughout the day
@Work
Streaming during breaks or downtime
@Public Places
Restaurants, waiting rooms, and beyond
On Location
Near your business or a competitor's
Location Intelligence
Your audience isn't sitting still
Neither is your commercial — location intelligence puts it in front of the right people, wherever their day takes them
Beyond the Screen
The story doesn't stop when the commercial ends
Sequential retargeting follows that same viewer with internet billboards on their phone or laptop
Qualify Manages It All
We plan, buy, and manage entire campaigns with multiple media tactics on Simpli.fi — the leading ad tech platform in the US.
No Picking and Choosing
You don't have to guess which streaming app your prospects are watching. We reach them wherever they're streaming — no picking, no choosing, no gaps.
Precision Audience Targeting
Target by age, income, zip code, language, and more — so your commercial reaches the exact households that matter to your business.
Ready to Be Everywhere They Look?
Search retargeting, geofencing, household addressable — see how precision-targeted programmatic display advertising puts your brand in front of local buyers, on every device.
Whether you're a videographer producing footage for clients or a business owner who's already invested in high-quality video, that content doesn't have to stop at social media. It can become a real video commercial reaching audiences on streaming TV — a spotlight most footage never gets pointed toward, until now.
Qualify partners with agencies, videographers, and content creators to bring their footage to the big screen. If you're already producing video, let's talk about what it takes to get it in front of a streaming audience.
Because video commercials are bought and targeted digitally, they cost far less than traditional TV — priced on CPM (cost per 1,000 impressions), so you only pay for the audience you actually reach.
No Madison Avenue budget required — just a real plan and the right audience.
Brand awareness or website traffic — we start with what you actually want your commercial to accomplish.
With thousands of demographic and audience data points to choose from, we build your target audience around who actually matters to your business.
Based on your buyer persona, we estimate how many people in the marketplace actually meet your targeting criteria — a real look at your business's market potential.
This is where we estimate the scope of the campaign by determining the number of impressions needed to reach the desired audience.
After the first four steps are complete, we draft a full campaign proposal outlining your CTV strategy, recommended media tactics, campaign duration, and required media budget.
Every CTV campaign starts with a real video commercial — and if you don't have one yet, we manage production too. From concept to final cut, we make sure you walk into your campaign with something worth putting on the big screen.
Wise Tax Strategies — produced and managed by Qualify
Meet Antomius Wise — Special Agent, Tax Strategist & Former NFL Player
A view isn't the goal — a result is. We track what actually shows your commercial is working, not just how many times it played.
Video Completion Rate
How many people watched your commercial all the way through.
Reach
The real number of people, households, and devices your commercial actually reached.
Frequency
How often the same viewer saw your commercial — enough to build recognition, not fatigue.
Site Visits
Whether people who saw your commercial went on to visit your website.
Foot Traffic
Whether your commercial drove real people through your door.
Conversions
The actions that actually matter to your business — calls, forms, bookings, sales.
