Practical and Proven Methodology by Qualify LLC
Here is what to expect when working with us an agency client. Qualify LLC is a leading digital marketing agency based remotely in Northern Virginia near Washington DC. We work with corporate brands, small business owners, franchises and marketing directors to plan and manage digital marketing initiatives.
We employ a step-by-step consultative approach within a modular framework plan that can be customized to fit your needs. We start by conducting strategy sessions that help us get immersed in your business, discover your needs and make strategic recommendations based upon your goals.
1. Conduct Client Strategy Sessions
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- During our strategy sessions, (pre-audit and post-audit), we gain a deeper understanding of the goals and objectives of your business, the competitive landscape, target audiences and the personas of buyers and sales prospects. We share tips, make recommendations, provide project quotes and create statements of work that outline key deliverables and project timelines.
2. Review, Audit and Tune-Up Website
- For clients who have existing websites, we review everything from site architecture, structure, hierarchy, content, UX and analytics to evaluate and fix issues related to technical, on-page and off-page SEO. It is important, for example, to determine how well the website is performing to support the client’s most relevant keywords and search terms. Many of our clients have had good looking websites that simply don’t perform. We correct that by making sure that everything is in place for the search bots to properly index website information in their search engines.
- For clients who need a new website, we present and recommend several options for building a new one (e.g. develop from scratch, customize an existing template or create an e-commerce store).
3. Expand Digital Footprint
- We evaluate Google search results to see if the company’s website pages are being indexed and showing up properly for relevant search queries. We make recommendations and take actions (e.g. links, citations, profile pages, maps optimization) that build brand awareness and expand the company’s web presence.
4. Increase Online Visibility
- We determine how effectively the company’s brand, products and services are being promoted across different points of presence on the web. We share tips and take action to make a business more visible through SEO, content marketing and message amplification.
5. Build Online Reputation
- It is crucial for a business to build trust with potential buyers. The first thing most people do is research. They will look up a business online before signing up for services or purchasing products. We take steps to ensure that buyers can find a business in search results, click on website snippets and links to deliver relevant information and a good user experience when navigating website content. We help clients boost conversion rates by earning customer ratings and reviews that give new prospects affirmation that they are making the right purchase decisions.
6. Capture and Convert Leads
- Executing the first 5 steps outlined above provides our clients with a solid framework for generating new sales leads. Since each tablestake in website development, site architecture, content management and user navigation and search optimization is met following best practices, our client websites now “qualify” to compete for new business online. Through an expanded web presence and message amplification, our clients gain better results by being perceived as relevant and trustworthy. We develop the right calls to action and create landing pages to capture and to convert more leads into new customers.
7. Launch Digital Advertising
- Our agency has a crawl before you walk and then run approach to digital marketing, project management and implementation. Once we have ensured that a website is set up to perform online and in local search, we are ready to invest in digital media advertising. Depending on our clients’ goals (e.g. brand awareness, social interaction, customer inquiries, e-commerce sales, etc.), our team will prepare and recommend cost effective advertising strategies.
- Our solutions encompass everything from native advertising, Google advertising, social media advertising, online video advertising, programmatic display, geofence retargeting, website retargeting, search retargeting, purchase history retargeting, household retargeting, event retargeting, programmatic video on streaming channels, YouTube, mobile apps and connected TV.
8. Provide Creative Ad Services
- Our agency maintains a network of resources to provide creative ad services. We manage everything from copywriting and contextual display ads, to producing ad creative for multi-channel display, animated display ads, :15-:30 second video ads, pre-roll video, programmatic video display ads, streaming audio commercials for podcasts and music streaming services.
9. Manage Ad Campaigns, Reporting & Optimization
- The results from our omnichannel approach are reported by campaign, tactic and channel. We summarize and share our analysis of each campaign’s performance and continually adjust and optimize tactics and spending budgets to meet or exceed campaign goals while achieving a strong ROI.
10. Develop Customer Loyalty and Retention Programs
- As the client’s business begins to grow, we make recommendations that focus on customer loyalty and retention. This could be anything from presenting QR Codes to scan for offers, points and rewards to custom mobile apps, geofencing, SMS text messaging or wi-fi marketing.